/* ==========================================================================
   Usherwood M&E — usherwoods.com  |  dark theme, light-contrast band
   ========================================================================== */
:root{
  --bg:#0E141B; --bg-2:#111922; --card:#161F29; --line:rgba(255,255,255,.10);
  --ink:#F2EFE8; --soft:#AEB8C2; --steel:#7C8A96;
  --amber:#F0A63A; --amber-deep:#E9971F; --amber-ink:#1a1206;
  --paper:#F3F0E9; --paper-2:#FBFAF6; --paper-ink:#16202B; --paper-soft:#4A5560; --paper-line:#DED8CC;
  --maxw:1180px; --edge:32px; --radius:4px;
  --f-disp:"Archivo","Helvetica Neue",Arial,sans-serif;
  --f-body:"Inter",system-ui,-apple-system,sans-serif;
  --f-mono:"IBM Plex Mono",ui-monospace,Menlo,monospace;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--bg); color:var(--ink); font-family:var(--f-body); line-height:1.65;
  -webkit-font-smoothing:antialiased; overflow-x:hidden}
a{color:inherit; text-decoration:none}
img{max-width:100%; display:block}
.wrap{max-width:var(--maxw); margin:0 auto; padding:0 var(--edge)}
.skip-link{position:absolute; left:-9999px; top:0; z-index:3000; background:var(--amber); color:var(--amber-ink); padding:14px 22px; font-weight:700}
.skip-link:focus{left:0}
:focus-visible{outline:3px solid var(--amber); outline-offset:3px; border-radius:3px}
.lead{} /* marker class for phone/whatsapp conversion hooks */

/* ---- type ---- */
.h-display{font-family:var(--f-disp); font-weight:800; letter-spacing:-0.035em; line-height:0.98; text-wrap:balance}
.h-section{font-family:var(--f-disp); font-weight:800; letter-spacing:-0.03em; line-height:1.03;
  font-size:clamp(31px,3.6vw,46px); text-wrap:balance}
.h-sub{font-family:var(--f-disp); font-weight:700; letter-spacing:-0.02em; font-size:clamp(22px,2.4vw,30px)}
.accent{color:var(--amber)}
.lede{font-size:clamp(17px,1.35vw,20px); line-height:1.6; color:var(--soft); font-weight:400}
.eyebrow{font-family:var(--f-mono); font-size:11px; letter-spacing:.22em; text-transform:uppercase;
  color:var(--amber); display:flex; align-items:center; gap:10px}
.eyebrow::before{content:""; width:26px; height:1px; background:currentColor; flex:none}
.eyebrow.centered{justify-content:center}

/* ---- buttons ---- */
.btn{display:inline-flex; align-items:center; gap:8px; font-weight:600; font-size:14px;
  padding:13px 22px; border-radius:2px; border:1px solid transparent; cursor:pointer;
  transition:background .16s, border-color .16s, transform .16s, color .16s; white-space:nowrap}
.btn .ar{transition:transform .16s}
.btn:hover .ar{transform:translateX(4px)}
.btn-am{background:var(--amber); color:var(--amber-ink); border-color:var(--amber)}
.btn-am:hover{background:var(--amber-deep); border-color:var(--amber-deep); transform:translateY(-2px)}
.btn-gh{background:transparent; color:#fff; border-color:rgba(255,255,255,.4)}
.btn-gh:hover{border-color:#fff; background:rgba(255,255,255,.08); transform:translateY(-2px)}
.btn-dark{background:var(--paper-ink); color:#fff; border-color:var(--paper-ink)}
.btn-dark:hover{background:#22303f; border-color:#22303f; transform:translateY(-2px)}
.link-arrow{display:inline-flex; align-items:center; gap:7px; font-weight:600; font-size:14px; color:var(--amber)}
.link-arrow .ar{transition:transform .16s}
.link-arrow:hover .ar{transform:translateX(4px)}

/* ---- header ---- */
.site-header{position:sticky; top:0; z-index:100; background:color-mix(in srgb,var(--bg) 82%,transparent);
  backdrop-filter:blur(10px); border-bottom:1px solid transparent;
  transition:background .25s ease, border-color .25s ease, box-shadow .25s ease}
.site-header.scrolled{background:color-mix(in srgb,var(--bg) 96%,transparent);
  border-bottom-color:var(--line); box-shadow:0 6px 24px rgba(0,0,0,.28)}
.bar{display:flex; align-items:center; gap:26px; height:72px}
.brand{flex:none}
.brand img{height:38px; width:auto}
.nav{display:flex; gap:6px; margin-left:auto}
.nav a{font-size:14px; font-weight:500; color:var(--soft); padding:9px 13px; border-radius:6px;
  transition:color .16s, background .16s; white-space:nowrap}
.nav a:hover{color:#fff; background:rgba(255,255,255,.06)}
.nav a.current{color:var(--amber)}
.head-actions{display:flex; align-items:center; gap:14px; flex:none}
.head-phone{display:inline-flex; align-items:center; gap:8px; font-size:14.5px; font-weight:700; color:#fff; white-space:nowrap}
.head-phone:hover{color:var(--amber)}
.head-actions .btn{padding:11px 18px; font-size:13.5px}
.burger{display:none; width:46px; height:46px; border:none; background:none; cursor:pointer;
  flex-direction:column; align-items:center; justify-content:center; gap:5px; flex:none}
.burger span{display:block; width:22px; height:2px; background:#fff; border-radius:2px; transition:transform .25s, opacity .2s}
.burger[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.burger[aria-expanded="true"] span:nth-child(2){opacity:0}
.burger[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
.mobile-nav{position:fixed; inset:72px 0 auto 0; z-index:99; background:var(--bg-2);
  border-bottom:1px solid var(--line); padding:12px var(--edge) 26px; display:none;
  max-height:calc(100vh - 72px); overflow-y:auto}
.mobile-nav.open{display:block}
.mobile-nav a{display:block; padding:15px 2px; color:var(--ink); font-size:16.5px; font-weight:600;
  border-bottom:1px solid var(--line)}
.mobile-nav .btn{width:100%; justify-content:center; margin-top:18px; border-bottom:none}
@media(max-width:1000px){ .nav,.head-phone{display:none} .burger{display:flex} }

/* ---- hero (text over image) ---- */
.hero{position:relative; min-height:660px; display:flex; align-items:center; overflow:hidden;
  border-bottom:1px solid var(--line)}
.hero-media{position:absolute; inset:0}
.hero-media img{width:100%; height:100%; object-fit:cover}
.hero::after{content:""; position:absolute; inset:0; z-index:1;
  background:linear-gradient(100deg, rgba(10,14,20,.95) 0%, rgba(10,14,20,.84) 34%, rgba(10,14,20,.44) 66%, rgba(10,14,20,.22) 100%),
             linear-gradient(0deg, rgba(10,14,20,.72) 0%, transparent 36%)}
.hero-inner{position:relative; z-index:2; width:100%}
.hero-copy{max-width:660px; padding:78px 0}
.hero .h-display{color:#fff; font-size:clamp(48px,6.6vw,94px)}
.u-word{position:relative; color:var(--amber); white-space:nowrap}
.u-word svg{position:absolute; left:0; right:0; bottom:-0.15em; width:100%; height:.2em; overflow:visible}
.hero-sub{font-size:clamp(17px,1.4vw,20px); color:#DEE3E8; max-width:42ch; margin:26px 0 30px; line-height:1.55}
.hero-cta{display:flex; gap:12px; flex-wrap:wrap; margin-bottom:30px}
.trust{display:flex; gap:22px; flex-wrap:wrap; font-size:11px; letter-spacing:.14em; text-transform:uppercase;
  color:#B9C2CB; margin-bottom:18px; font-family:var(--f-mono)}
.trust span{display:flex; align-items:center; gap:8px}
.trust span::before{content:""; width:6px; height:6px; border-radius:50%; background:var(--amber)}
.one-line{max-width:56ch; color:#9AA6B1; font-size:13.5px; line-height:1.55}
.one-line strong{color:#CBD3DB; font-weight:600}
@media(max-width:720px){ .hero{min-height:580px} .hero-copy{padding:56px 0} }

/* ---- sections ---- */
.section{padding:clamp(64px,8vw,96px) 0}
.section.tight{padding:clamp(44px,5vw,64px) 0}
.section-head{max-width:660px; margin-bottom:46px}
.section-head.centered{margin-left:auto; margin-right:auto; text-align:center}
.section-head .h-section{margin:14px 0 14px}
.on-paper{background:var(--paper); color:var(--paper-ink)}
.on-paper .lede{color:var(--paper-soft)}
.on-paper .eyebrow{color:var(--amber-deep)}
.on-paper .h-section{color:var(--paper-ink)}
.on-bg2{background:var(--bg-2)}

/* ---- service cards ---- */
.grid{display:grid; gap:22px}
.grid-3{grid-template-columns:repeat(3,1fr)}
.grid-2{grid-template-columns:repeat(2,1fr)}
.grid-4{grid-template-columns:repeat(4,1fr)}
.card{background:var(--card); border:1px solid var(--line); border-radius:var(--radius); overflow:hidden;
  display:flex; flex-direction:column; transition:transform .18s, border-color .18s}
.card:hover{transform:translateY(-4px); border-color:var(--amber)}
.card-media{aspect-ratio:16/10; overflow:hidden; background:#0a0f14}
.card-media img{width:100%; height:100%; object-fit:cover; transition:transform .4s}
.card:hover .card-media img{transform:scale(1.04)}
.card-body{padding:22px 22px 24px; display:flex; flex-direction:column; gap:10px; flex:1}
.card-kicker{font-family:var(--f-mono); font-size:10.5px; letter-spacing:.14em; text-transform:uppercase; color:var(--amber)}
.card-body h3{font-family:var(--f-disp); font-weight:700; font-size:20px; letter-spacing:-0.01em; color:#fff}
.card-body p{color:var(--soft); font-size:14.5px}
.card-body .link-arrow{margin-top:auto}
.card-body .card-icon{font-size:24px; line-height:1}

/* ---- why-us feature ---- */
.feature{display:grid; grid-template-columns:1fr 1fr; gap:44px; align-items:center}
.feature-media{border-radius:var(--radius); overflow:hidden; border:1px solid var(--line)}
.feature-media img{width:100%; height:100%; object-fit:cover; aspect-ratio:4/3}
.feature ul{list-style:none; margin:18px 0 22px; display:flex; flex-direction:column; gap:12px}
.feature li{padding-left:26px; position:relative; color:var(--soft); font-size:15px}
.feature li::before{content:""; position:absolute; left:0; top:9px; width:11px; height:11px; border-radius:2px;
  background:var(--amber)}
.feature li strong{color:var(--ink); font-weight:600}
@media(max-width:860px){ .feature{grid-template-columns:1fr; gap:28px} }

/* ---- process (light band) ---- */
.steps{display:grid; grid-template-columns:repeat(4,1fr); gap:18px}
.step{background:var(--paper-2); border:1px solid var(--paper-line); border-radius:var(--radius); padding:26px 22px 28px}
.step-num{font-family:var(--f-mono); font-size:12px; color:var(--amber-deep); letter-spacing:.1em}
.step h3{font-family:var(--f-disp); font-weight:700; font-size:18px; margin:12px 0 8px; color:var(--paper-ink)}
.step p{color:var(--paper-soft); font-size:14px}
.proc-note{margin-top:30px; color:var(--paper-soft); font-size:15px}
.proc-note a{color:var(--amber-deep); font-weight:700}

/* ---- FAQ ---- */
.faq-list{max-width:820px; margin:0 auto; display:flex; flex-direction:column; gap:0; border-top:1px solid var(--line)}
.faq-item{border-bottom:1px solid var(--line)}
.faq-item summary{list-style:none; cursor:pointer; padding:22px 42px 22px 4px; position:relative;
  font-family:var(--f-disp); font-weight:600; font-size:18px; color:var(--ink); letter-spacing:-0.01em}
.faq-item summary::-webkit-details-marker{display:none}
.faq-item summary::after{content:"+"; position:absolute; right:6px; top:19px; font-size:24px; font-weight:400;
  color:var(--amber); transition:transform .2s}
.faq-item[open] summary::after{transform:rotate(45deg)}
.faq-item .faq-answer{padding:0 42px 24px 4px; color:var(--soft); font-size:15.5px; line-height:1.7}
.faq-item .faq-answer a{color:var(--amber); font-weight:600}

/* ---- CTA band ---- */
.cta-band{background:linear-gradient(120deg,var(--amber-deep),var(--amber)); color:var(--amber-ink); text-align:center; padding:clamp(56px,7vw,80px) 0}
.cta-band h2{font-family:var(--f-disp); font-weight:800; letter-spacing:-0.03em; font-size:clamp(28px,3.4vw,40px)}
.cta-band p{margin:12px auto 26px; max-width:52ch; font-size:17px; color:#3a2b0e}
.cta-actions{display:flex; gap:18px; align-items:center; justify-content:center; flex-wrap:wrap}
.cta-band .btn-am{background:var(--amber-ink); color:#fff; border-color:var(--amber-ink)}
.cta-band .btn-am:hover{background:#000; border-color:#000}
.cta-or{font-size:14.5px; color:#3a2b0e}
.cta-or a{font-weight:800; color:var(--amber-ink)}

/* ---- contact ---- */
.contact-grid{display:grid; grid-template-columns:0.85fr 1.15fr; gap:44px; align-items:start}
.contact-info h3{font-family:var(--f-disp); font-weight:700; font-size:20px; margin-bottom:20px}
.contact-detail{display:flex; gap:14px; align-items:flex-start; margin-bottom:18px}
.contact-detail .ic{font-size:20px; line-height:1.2}
.contact-detail strong{display:block; font-size:13px; text-transform:uppercase; letter-spacing:.08em; color:var(--steel); margin-bottom:2px; font-family:var(--f-mono)}
.contact-detail a,.contact-detail span{color:var(--ink); font-size:15.5px}
.contact-response{background:var(--card); border-left:2px solid var(--amber); padding:16px 18px; border-radius:4px; font-size:14px; color:var(--soft); margin:22px 0}
.contact-response strong{color:var(--ink)}
.contact-napit img{height:56px; width:auto; margin-top:8px}
.contact-form{background:var(--card); border:1px solid var(--line); border-radius:var(--radius); padding:30px}
.form-row{display:grid; grid-template-columns:1fr 1fr; gap:16px}
.form-group{margin-bottom:16px; display:flex; flex-direction:column}
.form-group label{font-size:13px; font-weight:600; margin-bottom:6px; color:var(--soft)}
.form-group input,.form-group select,.form-group textarea{background:var(--bg); border:1px solid var(--line);
  border-radius:3px; padding:12px 14px; color:var(--ink); font-family:inherit; font-size:15px}
.form-group input:focus,.form-group select:focus,.form-group textarea:focus{border-color:var(--amber); outline:none}
.form-group textarea{min-height:120px; resize:vertical}
.form-privacy{font-size:12.5px; color:var(--steel); margin-top:12px; text-align:center}
@media(max-width:860px){ .contact-grid{grid-template-columns:1fr; gap:30px} }
@media(max-width:520px){ .form-row{grid-template-columns:1fr} }

/* ---- breadcrumb / page hero (interior) ---- */
.page-hero{position:relative; background:var(--bg-2); border-bottom:1px solid var(--line); overflow:hidden}
.page-hero::before{content:""; position:absolute; top:-30%; right:-8%; width:600px; height:600px; border-radius:50%;
  background:radial-gradient(circle,rgba(240,166,58,.12) 0%,transparent 66%); pointer-events:none}
.page-hero-inner{position:relative; padding:clamp(48px,6vw,84px) 0 clamp(44px,5vw,72px)}
.page-hero .h-display{font-size:clamp(34px,4.6vw,58px); color:#fff; max-width:20ch; margin-bottom:20px}
.crumbs{font-family:var(--f-mono); font-size:11.5px; letter-spacing:.06em; color:var(--steel); margin-bottom:24px}
.crumbs a{color:var(--soft)}
.crumbs a:hover{color:var(--amber)}
.crumbs span{margin:0 9px; opacity:.5}

/* ---- case study specifics ---- */
.specs{display:grid; grid-template-columns:repeat(4,1fr); border:1px solid var(--line); border-radius:var(--radius); overflow:hidden; background:var(--card)}
.spec{padding:22px 24px; border-right:1px solid var(--line)}
.spec:last-child{border-right:none}
.spec dt{font-family:var(--f-mono); font-size:10.5px; letter-spacing:.12em; text-transform:uppercase; color:var(--amber); margin-bottom:6px}
.spec dd{font-family:var(--f-disp); font-weight:700; font-size:17px; letter-spacing:-0.01em}
@media(max-width:760px){ .specs{grid-template-columns:1fr 1fr} .spec:nth-child(2){border-right:none} .spec:nth-child(-n+2){border-bottom:1px solid var(--line)} }
.prose{max-width:760px; margin:0 auto}
.prose h2{font-family:var(--f-disp); font-weight:700; font-size:clamp(23px,2.4vw,30px); letter-spacing:-0.02em; margin:38px 0 14px; color:#fff}
.prose h3{font-family:var(--f-disp); font-weight:700; font-size:20px; margin:28px 0 10px; color:#fff}
.prose p{color:var(--soft); margin-bottom:16px; font-size:16px; line-height:1.75}
.prose ul{color:var(--soft); margin:0 0 18px 20px; display:flex; flex-direction:column; gap:8px}
.prose figure{margin:26px 0; border:1px solid var(--line); border-radius:var(--radius); overflow:hidden}
.prose figure img{width:100%; height:auto}
.prose figcaption{font-family:var(--f-mono); font-size:11px; letter-spacing:.05em; color:var(--steel); padding:10px 14px; background:var(--card)}
.prose strong{color:var(--ink)}
.prose .lead{font-size:18px; color:var(--ink)}
.callout{background:var(--card); border:1px solid var(--line); border-left:3px solid var(--amber);
  border-radius:4px; padding:18px 22px; margin:24px 0}
.callout p{margin:0; color:var(--soft); font-size:15px}
.callout strong{color:var(--ink)}
.related-strip{border-top:1px solid var(--line); padding-top:26px; margin-top:8px; display:flex; flex-wrap:wrap; gap:14px}
.related-strip a{font-size:14px; color:var(--amber); font-weight:600}
.svc-line{display:grid; grid-template-columns:auto 1fr; gap:22px; padding:28px 0; border-top:1px solid var(--line)}
.svc-line .svc-num{font-family:var(--f-disp); font-weight:800; font-size:40px; color:var(--amber); line-height:1; letter-spacing:-0.03em}
.svc-line h3{font-family:var(--f-disp); font-weight:700; font-size:22px; color:#fff; margin-bottom:10px; letter-spacing:-0.01em}
.svc-line p{color:var(--soft); margin-bottom:12px; font-size:15.5px; line-height:1.7}
.svc-line strong{color:var(--ink)}
.svc-visit{background:var(--card); border:1px solid var(--line); border-radius:var(--radius); padding:26px 28px; margin:30px 0}
.svc-visit h3{font-family:var(--f-disp); font-weight:700; font-size:19px; color:#fff; margin-bottom:10px}
.svc-visit p{color:var(--soft); margin-bottom:12px}
.svc-visit ul{list-style:none; display:flex; flex-direction:column; gap:9px}
.svc-visit li{padding-left:24px; position:relative; color:var(--soft); font-size:14.5px; line-height:1.6}
.svc-visit li::before{content:""; position:absolute; left:0; top:8px; width:9px; height:9px; border-radius:2px; background:var(--amber)}
@media(max-width:620px){ .svc-line{grid-template-columns:1fr; gap:8px} }
.chips{display:flex; flex-wrap:wrap; gap:10px}
.chip{font-family:var(--f-mono); font-size:12.5px; letter-spacing:.02em; color:var(--ink);
  background:var(--card); border:1px solid var(--line); border-radius:100px; padding:9px 16px}
.chip.strong{border-color:var(--amber); color:var(--amber)}
.region-grid{display:grid; grid-template-columns:repeat(2,1fr); gap:22px}
.region{background:var(--card); border:1px solid var(--line); border-radius:var(--radius); padding:26px 28px}
.region h3{font-family:var(--f-disp); font-weight:700; font-size:19px; color:#fff; margin-bottom:6px}
.region .region-sub{font-family:var(--f-mono); font-size:11px; letter-spacing:.12em; text-transform:uppercase; color:var(--amber); margin-bottom:12px}
.region p{color:var(--soft); font-size:14.5px; line-height:1.65}
@media(max-width:720px){ .region-grid{grid-template-columns:1fr} }

/* ---- footer ---- */
.site-footer{background:#0A0F15; color:#AEB8C0; border-top:1px solid var(--line); padding:56px 0 0}
.foot-grid{display:grid; grid-template-columns:1.6fr 1fr 1fr 1fr; gap:36px; padding-bottom:40px}
.foot-logo{height:34px; width:auto; margin-bottom:16px}
.foot-brand p{font-size:13.5px; max-width:44ch; line-height:1.7}
.foot-col h4{font-family:var(--f-mono); font-size:11px; letter-spacing:.14em; text-transform:uppercase; color:#fff; margin-bottom:14px}
.foot-col ul{list-style:none; display:flex; flex-direction:column; gap:9px}
.foot-col a{font-size:14px; color:#AEB8C0}
.foot-col a:hover{color:var(--amber)}
.foot-bottom{display:flex; justify-content:space-between; gap:16px; flex-wrap:wrap; padding:20px 0; border-top:1px solid var(--line); font-size:12.5px; color:var(--steel)}
.foot-seo{max-width:var(--maxw); margin:0 auto; padding:16px var(--edge) 30px; font-size:11.5px; line-height:1.7; color:#5a6570; text-align:center}
@media(max-width:860px){ .foot-grid{grid-template-columns:1fr 1fr} }
@media(max-width:520px){ .foot-grid{grid-template-columns:1fr} }

/* ---- mobile call bar + whatsapp ---- */
.callbar{display:none; position:fixed; left:0; right:0; bottom:0; z-index:95; background:var(--bg-2);
  border-top:1px solid var(--line)}
.callbar a{flex:1; text-align:center; padding:15px 8px; font-weight:700; font-size:14px; display:flex; align-items:center; justify-content:center; gap:8px}
.cb-call{color:#fff}
.cb-quote{background:var(--amber); color:var(--amber-ink)}
.wa{position:fixed; right:20px; bottom:20px; z-index:96; width:56px; height:56px; border-radius:50%;
  background:#25D366; display:flex; align-items:center; justify-content:center; box-shadow:0 6px 20px rgba(0,0,0,.35)}
.wa:hover{transform:scale(1.06)}
@media(max-width:720px){ .callbar{display:flex} .wa{bottom:74px} body{padding-bottom:54px} }

/* ---- grids responsive ---- */
@media(max-width:900px){ .grid-3,.grid-4,.steps{grid-template-columns:1fr 1fr} }
@media(max-width:620px){ .grid-2,.grid-3,.grid-4,.steps{grid-template-columns:1fr} }

/* ==========================================================================
   Animation
   ========================================================================== */
@keyframes fadeUp{from{opacity:0; transform:translateY(20px)}to{opacity:1; transform:none}}
@keyframes drawLine{to{stroke-dashoffset:0}}
@keyframes ctaPulse{0%{box-shadow:0 0 0 0 rgba(240,166,58,.55)}100%{box-shadow:0 0 0 22px rgba(240,166,58,0)}}
.ho{opacity:0; animation:fadeUp .7s cubic-bezier(.2,.7,.2,1) forwards}
.u-word svg path{stroke-dasharray:1; stroke-dashoffset:1; animation:drawLine .7s ease .95s forwards}
.js .reveal{opacity:0; transform:translateY(24px); transition:opacity .7s ease, transform .7s cubic-bezier(.2,.7,.2,1)}
.js .reveal.in{opacity:1; transform:none}
.grid .reveal:nth-child(2),.steps .reveal:nth-child(2){transition-delay:.09s}
.grid .reveal:nth-child(3),.steps .reveal:nth-child(3){transition-delay:.18s}
.grid .reveal:nth-child(4),.steps .reveal:nth-child(4){transition-delay:.27s}
.pulse{animation:ctaPulse 1.4s ease .9s 1}
@media(prefers-reduced-motion:reduce){
  .ho{opacity:1; animation:none}
  .u-word svg path{stroke-dashoffset:0; animation:none}
  .js .reveal{opacity:1; transform:none; transition:none}
  .pulse{animation:none}
  html{scroll-behavior:auto}
}